JNI worked with Sun’s brand teams to take the 2009 highway billboards that were used to promote the Java One conference and turn them into a sustainable everyday product.   What was created was a very retail looking one-of-a-kind Laptop Messenger Bag: using the actual billboard material, as well as, using recycled base materials whenever possible.

“The reuse of billboard vinyl in this construction mitigates the impact of global warming. Transforming this landfill-bound material into another useful product helps lessen landfill overflow worldwide.". “We work with JNI because they hold a solid grasp on our brand objective, and provide the ability to source and create the right look and feel to extend this brand to its furthest reaches"...Lisa Fulker, Sun Brand Manager.