THE BENEFITS
OF
GOING GREEN
 
Subaru Forester Promo
The Subaru brand's marketing strategy is a "grass roots" style...community events, festivals, garden shows, sponsoring marathons or bicycle rides/races, etc. This is especially true when marketing the new Forester vehicle - their customer base has come to DEMAND it. The objective was to create a promotional item to cost-effectively reach this audience while keeping with their "tree-hugger" sense of purpose.
More...